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The Impact of Artificial Intelligence on Big Data Analytics 

With artificial intelligence, businesses can now easily analyze massive amounts of data. Not only this but with AI, they can uncover previously hidden patterns and data insights and facilitate better decision making

With the help of AI, big data analytics enables businesses better to understand their customers, markets, and operations. They can then use this knowledge to boost growth and profitability extensively. Today we’ll be taking a closer look at how AI impacts big data analytics. Let’s dig deep!

What Are The Similarities Between Big Data and Artificial Intelligence?

People often tend to bring artificial intelligence and big data analytics into the same conversation. Since they both assist businesses in making the most of data, this is unsurprising. 

However, it’s important to note that a tight relationship exists between AI and big data, but they are not the same thing. Big data, machine learning, and artificial intelligence — all work in harmony with one another.

As we develop, humans gather facts, taking in information from the environment and altering their perceptions based on prior knowledge. At least initially, artificial intelligence must rely on the deliberate entry of data. With deep learning, some systems may “learn” and change over time based on fresh data. 

AI can assist analysts in utilizing big data to the fullest extent when given the proper data input. These two major technological advancements have coexisted in the past ten years, improving one another.

How AI Works with Big Data?

Companies gather client data and gain insightful knowledge that is essential to their success and growth. Every step of the big data process, including data management activities like aggregation, storage, and retrieval, can benefit from the adoption of solutions developed by AI specialists.

Below mentioned are the top three main ways in how AI impacts big data. Let’s take a look at them!

1. Pattern Recognition

AI is capable of identifying patterns that the human eye cannot see. It sorts through big data analytics to find recurring trends across time and homogeneous groups. One of AI’s most valuable functions, which also plays a part in data filtering, is pattern recognition. This feature enables the duo to operate at its best.

2. Detecting & Negating Anomalies

Data anomalies, which comprise any odd qualities included in regular data, are eliminated by AI and big data working together. The ability to detect various data bits or features is made a mere cakewalk as AI analyzes massive data and spots trends, making it easy to rule out any data anomalies. Big data facilitates data storage, but AI enables data purification to prevent the storage of irrelevant or pointless information.

3. Creating Algorithms

AI curates certain algorithms based on the information that is available when big data analytics gathers and stores specific amounts of data. AI can effectively recognize and build algorithms that can be utilized to discriminate data by recognizing patterns and ignoring anomalies, all without the need for fresh instructions.


In the current fast-paced digital globe, AI and big data must be combined. Considering that both of these technologies are involved in data collecting and analytics, they can and have created algorithms that can lead to better and more efficient data analysis. 

If you are on the hunt for a reliable company that can help polish your big data skills, then Education Nest is what you seek. Enroll in our insightful courses like Data-driven Decisions with Power BI today!

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