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Advanced Data Visualization Techniques for Predictive Analysis

The process of analyzing raw data to discover useful insights is known as data analytics. The best course of action is then determined using these insights. When would be ideal for launching that marketing campaign? Is the way the team works now as good as it could be? Which customer segment is most likely to buy your new product? In the end, any successful business strategy relies heavily on data analytics.

Big data and data science are frequently associated with predictive analytics. Data from transactional databases, equipment log files, images, videos, sensors, and other data sources is flooding businesses today. Data scientists use deep learning and machine learning algorithms to find patterns in this data and predict what will happen in the future. 

Methods of data visualization:

Various methods are used for data visualization; some are listed below.

1.     Histograms

They include bars of different heights, which group the numbers in ranges to represent the data. A histogram depicts the shape and spread of continuous data. It is a plot that lets you find and show a set of continuous data’s basic frequency distribution (shape). This makes it possible to look at the data’s essential distribution, skewness, outliers, and other characteristics.

2.     Box plots

Also known as box and whisker plots, they provide a visual representation of the information’s quartiles. A line inside the box addresses the median.” The box’s base, or lowest point, and the greatest, or highest point, are marked with “whiskers,” or lines. Individual focuses that align with the whiskers are used to deal with outliers.

3.     Heat map

The way data is represented in a heatmap is very different. It is a graphical representation of the data that uses various colors to represent various values. Viewers can grasp the trend more quickly due to the difference in color representation. It’s mainly used for:

• For displaying missing values in the data;

• For displaying correlation tables  

4.     Pictogram Chart

Pictogram charts, also known as pictograph charts, are particularly useful for presenting detailed data in a manner that is more visually appealing and engaging. Data is presented in these charts using icons, each representing a distinct value or category. They enhance the data’s appeal. When language or cultural differences may prevent the audience from comprehending the data, pictogram charts are helpful.

5.     Network Diagram

Relationships between qualitative data points are depicted in network diagrams, a type of data visualization. Nodes and links, also known as edges, make up these visualizations. Edges connect nodes which are single data points, to other nodes, and they show the relationship between multiple nodes.


Effective data analysis aids businesses in making business decisions. Nowadays, businesses constantly collect data. When it comes to everyday business issues, advanced analytics give businesses access to various data analytic techniques that can be beneficial. Advanced analytics can help businesses navigate shifting market dynamics by assisting them in making better business decisions, predicting future trends, and assessing risks. Education Nest offers amazing courses for you to learn, so why wait? Start learning!

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